Search Engine Optimization Strategies
that align with your business goals
Site Audits
Think of an SEO site audit as a health checkup for your website. We take a deep dive into your site's structure, performance, and search engine visibility to identify issues that could be holding you back. From broken links to duplicate content and everything in between, we uncover the gaps and give you a clear, actionable plan to fix them. Our audits don’t just highlight problems—they provide solutions that will set your site up for long-term success.
Speed Optimization
A slow website doesn’t just frustrate visitors - it can cost you rankings and revenue. Search engines prioritize fast-loading sites, and so do your customers. We fine-tune your site’s speed by optimizing images, reducing unnecessary code, and improving server response times. The result? A lightning-fast, seamless experience that keeps visitors engaged, boosts conversions, and makes your visitors happy.
Site Health
Your website should be working for you, not against you. We ensure your site is in top shape by checking for security vulnerabilities, broken pages, mobile responsiveness, and overall usability. A healthy site means better rankings, a better user experience, and ultimately, more opportunities to connect with your ideal audience. Let’s keep your website running smoothly so you can focus on growing your business.
Indexing
If your pages aren’t properly indexed, they are invisible to search engines - and your customers. We make sure every necessary page is crawled, indexed, and displayed the way it should be in search results. Whether it's fixing no-index errors, optimizing your XML sitemap, or handling complex canonicalization issues, we ensure search engines understand your site so it can rank it accordingly.
Competitor Analysis
SEO isn’t just about optimizing your own website - it’s about knowing where you stand in the competitive landscape. We analyze your competitors’ sites to uncover opportunities for your business to outperform them. From product offerings, trust & credibility signals, keyword gaps to backlink strategies, and more, we give you the insights needed to stay ahead of the competition and attract more customers.
Keyword Research & Optimization
SEO success starts with understanding what your audience is searching for. We take the guesswork out of keyword strategy by researching the exact terms and phrases that will drive the right traffic to your site. But we don’t stop at just finding keywords - we strategically place them in your content, meta tags, URLs, and site structure to maximize visibility. Our approach ensures you're not just ranking for any keywords, but for the ones that matter most to your business. With the right keywords in the right places, you'll attract more qualified visitors who are ready to convert.
Structured Data Improvements
Search engines love clarity, and structured data (or schema markup) helps provide it. By implementing structured data, we make it easier for Google and other search engines to understand your content, which can lead to rich snippets, star ratings, and other eye-catching search enhancements. Whether it’s marking up product pages, reviews, FAQs, or events, we ensure your site stands out in search results, improving click-through rates and driving more traffic your way.
Content Optimization, Landing Pages, Product Detail Pages
Great content isn’t just about words - it’s about structure, intent, and engagement. We optimize your website’s content to ensure it’s not only informative but also aligned with search engine best practices. From blog posts and service pages to high-converting landing pages and product descriptions, we refine every element to improve rankings and conversions. Our goal is to make sure your content is easy to read, packed with value, and perfectly optimized to reach your ideal audience.
Local SEO
If your business serves a specific area, local SEO is a game-changer. We optimize your Google Business Profile, improve local citations, and fine-tune your website to help you rank higher in local search results. Whether you want to dominate the “near me” searches or attract more foot traffic to your location, we help put your business on the map - literally. Local SEO ensures your customers can find you quickly and easily when they need you most.
Ongoing Maintenance, Support, & Reporting
SEO isn’t a one-and-done and done task, it’s an ongoing process that requires regular attention and adjustments. We continuously monitor your site’s performance, making data-driven tweaks to improve rankings, fix technical issues, and keep up with algorithm changes. Our detailed reporting keeps you in the loop, showing you exactly how your SEO efforts are paying off. With ongoing support, you can stay ahead of the competition and maintain a strong, optimized online presence over time.
Why SEO Matters
In today’s digital world, simply being online isn’t enough - your business needs to be found. With billions of searches happening every day, SEO (Search Engine Optimization) ensures your website ranks higher, attracts the right audience, and drives real business growth.
93%
93% of online experiences begin with a search engine. If your website isn’t optimized, you’re missing out on valuable traffic and potential customers.
(Source: Forrester Research)
14.6%
SEO leads have a 14.6% close rate, compared to just 1.7% for outbound methods like cold calling. That’s because searchers are actively looking for what you offer.
(Source: HubSpot)
46%
46% of all Google searches have local intent. If you have a physical location, local SEO can help you attract customers nearby who are ready to buy.
(Source: Google)
Client Spotlight
Good Vacation Getaways
As a new business unit offering exclusive vacation packages, search engine visibility wasn’t just important - it was essential to establishing credibility and attracting the right audience.
However, past reputation issues meant this wasn’t just about ranking higher on Google. It required a fresh start, carefully crafting a strategy that positioned the brand for trust, authority, and long-term success. Every aspect of the online presence - from brand messaging to search engine optimization - had to be built with reputation and discoverability in mind.
They needed more than just SEO, they needed a strategic roadmap to ensure the brand’s future growth was supported by strong visibility, trust, and search performance.
The Challenge
- Negative Search Associations
An unassociated brand had a similar name to the previous business unit, creating confusion with their customer and development of a negative online perception of the brand. Existing online discussions, outdated reviews, and misinformation affected customer sentiment and drove down sales.
- Limited Search Visibility
Without an established presence, the previous business unit wasn’t ranking for critical search terms, meaning potential customers couldn’t find it.
- No SEO Strategy
The previous business unity did not have a marketing strategy - let alone an SEO strategy that would help develop positive online sentiment. The transition from the old brand to GVG required careful keyword strategy, marketing strategy, and more to ensure search engines recognized and prioritized the new business.
The Solution
- Branded and Unbranded SEO Strategy
I developed a business strategy that ensured there would be no brand confusion from unassociated brands. I defined a keyword strategy that ensured GVG ranked for its name, offerings, and trust-building queries.
- Content & Reputation Management
A content roadmap focused on trust-building articles, travel tips, and member success stories to dominate search results with positive, value-driven content.
- Technical SEO Implementation
From site speed optimizations to structured metadata, I ensured that search engines could easily crawl and index GVG’s content.
- Ongoing Monitoring & Adjustments
With continuous performance tracking, I refined the SEO strategy over time to maintain growth and visibility.
SEO Performance Highlights
19%
Increase in Backlinks
7%
Increase in Site Health
175%
Increase in Traffic
Working with Moonrise Agency has been an absolute game-changer for our business. Rachael is incredibly knowledgeable, strategic, and detail-oriented.
— Good Vacation Getaways team
