Turn Subscribers Into Sales
High-converting Email & SMS strategies built for growth
Industry-leading tools I leverage to enhance email, automation, and marketing performance.
Why email marketing matters
Email marketing remains a cornerstone of successful business strategies, offering unparalleled reach and return on investment. Incorporating email marketing into your strategy not only leverages these advantages but also fosters direct and personalized communication with your audience, driving both engagement and revenue growth.
36x
For every $1 spent on email marketing, businesses can expect an average return of $36, making it one of the most cost-effective marketing channels available.
(Source: Optinmonster)
60%
Email marketing influences the purchasing decisions of nearly 60% of subscribers, with over half making a purchase from a marketing email at least once per month.
(Source: Porch Group Media)
88%
Approximately 88% of users check their email multiple times daily, indicating a high level of engagement and the potential for timely communication.
(Source: Optinmonster)
Client Spotlight
Your Destination Experience
Turning Missed Connections Into Confirmed Appointments
When Your Destination Experience (YDE) came to me, they faced a critical challenge: their appointment booking system lacked reporting capabilities for email metrics like open rates, deliverability, and engagement. Their existing email system that resided in their appointment booking tool was rigid and limited, resulting in frequent customer complaints about missing virtual meeting links, appointment reminders, and essential qualification details.
Without clear, data-driven insights, they struggled to improve show rates and booking efficiency. Additionally, many customers failed to meet appointment qualifications, such as joining from a quiet environment or avoiding distractions like driving. This led to a high failed requirements rate, which negatively impacted sales opportunities.
They needed more than just an email provider; they needed a strategic solution that would optimize email deliverability, enhance customer engagement, and ensure more qualified appointments.
The Challenge
- Limited Email Customization & Reporting
YDE’s appointment booking system did not track key email performance metrics like open rates, deliverability, or engagement, making it impossible to optimize outreach efforts effectively.
- Frequent Customer Complaints
Customers often reported that they never received appointment reminders or virtual meeting links, leading to frustration and reduced attendance rates.
- High Failed Requirements Rate
Many scheduled appointments resulted in unqualified leads because recipients missed critical instructions about joining the call in an appropriate setting, contributing to an average 3.47% failed requirements rate from January to August 2024.
- Low Engagement & No Insights
Without visibility into how emails were performing, no data-driven adjustments could be made to improve conversion rates, engagement, or show rates.
KPI's Due to Email Marketing: Failed Requirements
6.26%
2022
6.6%
2023
5.4%
Increase over previous year
3.07%
2024
53.48%
Reduction from the previous year
Since implementing email strategy
3.47%
Avg. Failed Requirements Rate Jan - Aug
1.51%
Avg. Failed Requirements Rate Sep - Dec
56.48%
Immediate Reduction
72.24%
Overall reduction since 2022
The Solution
- Seamless Migration to Klaviyo for Better Deliverability
I transitioned YDE’s email marketing system to Klaviyo, setting up domain authentication to improve inbox placement and ensure customers received critical appointment-related emails.
- Automated Appointment Readiness Campaigns
I implemented a pre-appointment survey via email, ensuring customers confirmed their availability, device setup, and ability to meet all qualifications before the scheduled call.
- Improved Appointment Show Rates & Customer Experience
With clearer instructions and automated reminders, customers were better prepared, significantly reducing missed appointments and unqualified calls.orted long-term revenue growth.
- Data-Driven Insights & Performance Optimization
By leveraging Klaviyo’s robust reporting, YDE gained visibility into open rates, click rates, and customer interactions, allowing for ongoing refinement of messaging and automation.
Email KPI's
62.51%
Open Rate
17%
Higher than the median in travel
21.63%
Click Rate
57.8%
Higher than the median in travel
0.4%
Unsubscribe Rate
35%
Lower than the median in travel
Email Marketing ROI
2,500X
Within 2 months implementing email marketing, we achieved a massive return on investment
Before working with Rachael, our email and SMS efforts were inconsistent, and we weren’t seeing the engagement we needed. She completely transformed our approach - creating automations, segmenting our audiences, and designing beautiful campaigns. Within days, we saw a dramatic increase in our metrics and, most importantly, bookings.
— Your Destination Experience team
